Two weeks after the launch of Windows 7 and I think we can safely say it went rather well. There was a successful build-up to the launch, a huge buzz created around the new operating system, and despite a few upgrade hiccups very few technical difficulties for end users. And first week sales figures suggest consumers responded by opening their wallets.

Just a fortnight after announcing the deal, Microsoft got its knickers in a twist and pulled out of sponsoring Family Guy Presents: Seth & Alex’s Almost Live Comedy Show. But never mind, because another sponsor has stepped into the breach. Microsoft, meanwhile, has been shown to have what most people would consider double standards when it comes to which shows to advertise on.

When Microsoft announced Microsoft Security Essentials, its new free antivirus software designed to replace Windows Live OneCare, it was treated with contempt by the vendors of both other free antivirus software and the paid-for security suites. But a recent testing of the most popular antivirus products placed MSE on a par with the paid-for products and above its free competitors.

It took Microsoft a long time to decide to enter the retail sector and open stores of its own. But it’s finally doing so, and going head-to-head with bitter rival Apple in the process. With the opening of its second store, in the same mall as an Apple Store, the war is finally on.

Two weeks ago, Microsoft proudly announced it was to be the sole sponsor of Family Guy Presents: Seth & Alex’s Almost Live Comedy Show. Now, all of a sudden, it has pulled out due to issues over the content. Has no one at Microsoft ever seen Family Guy before? Because it looks as though someone made the decision after finally watching an episode of the hit show.

The release of Windows 7 went well, with just a few problems marring an otherwise perfect launch. It succeeded where Vista failed two-and-a-half years ago. But there was one strange addition to the Windows 7 launch that I don’t recall ever being present at the launch of any other operating system, Microsoft or otherwise. That’s right, burgers seemed to be the order of the day for some inexplicable reason.

It’s not been a bad week for Microsoft. Thursday saw the release of Windows 7, and Friday saw the company announce its quarterly results. Although not fantastic, they are better than expected and the market reacted positively, with Microsoft shares rising by 9 percent at one stage of the trading day.

Windows 7’s launch was serious business for Microsoft. But that’s not stopped plenty of people finding more lighthearted ways to “celebrate” the release of the system.

Apple has had its own retail stores for some time now, and they have proved very successful, both in terms of ringing up sales and building a bond between the company and its customers. Now Microsoft is moving in on Apple’s turf, with its first two retail stores due to open by the end of the month to coincide with the release of Windows 7. Can Microsoft outdo Apple in the retail sector or is this going to be an epic fail?

Microsoft is currently gearing up for the massive, and massively important, launch of Windows 7, which goes on general availability on Oct. 22. But in China, pirates have already preceded the official launch of the new operating system, and consumers can buy a copy of Windows 7 for an absolute pittance.

Microsoft Security Essentials may not be as extensive or powerful as the paid alternatives, as the vendors of those suites were quick to point out, but it’s a good first-line defense against a range of malware. Microsoft has now released preliminary figures showing its usage and it seems to show a successful launch which quickly proved the time and effort in developing the MSE software.

Microsoft is going all out with its promotion of Windows 7. The next few weeks are going to see the new OS plastered everywhere, with adverts on television, in print, and on the Web on and after the Oct. 22 release date. And it’s even sponsoring a Seth MacFarlane variety show, meaning Family Guy has sold out to the might of Windows 7.

The release of any new operating system usually heralds a change in the market. It’s a volatile element being introduced to the marketplace, and it can change the way PCs are bought and sold. But although the release of Windows 7 is imminent, one analyst believes it will have little effect. Prices are unlikely to decrease or increase, which should make for a smooth transition from Vista to Windows 7.

The release of Windows 7 is fast approaching. On Oct. 22, everyone who wants to will be able to head out to their local computer store and pick up a copy of Microsoft’s latest operating system. That’s surely an excuse to party hard.

There we all were thinking Microsoft had finally nailed this advertising lark. And then along comes this strange new advert for Windows Phone (formerly Windows Mobile) and it all goes to pot. The first question to be asked is, ‘What the hell?’ The second, ‘Seriously, what the hell?’