Two tech giants went head-to-head today, with Google accusing Microsoft of essentially copying from it to improve Bing search results.
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Should Microsoft just give up and go home when it comes to search? I mean, an 11.8 percent market share is a victory of sorts, but it’s surely a hollow one when Google is still sitting pretty on 66.2 percent.
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Bing and Facebook – a marriage made in Heaven? Microsoft certainly hopes so.
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Forget Apple and Facebook. Google’s main competition at the present time is Microsoft’s rival search engine Bing. That is at least according to Google CEO Eric Schmidt, a man who should know.
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Forget SearchPerks and Cashback, Bing Rewards is in. But to take part Microsoft requires you to make some effort and you’ll have to do a lot of searching to reap any real rewards.
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If you speak English and live in North America, consider Yahoo search dead. Microsoft has announced the relevant results are now powered entirely by Bing, one of the first major transitions since the two companies agreed a long-term search deal.
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Microsoft has unveiled a series of improvements to what it’s calling a “sexy” version of its Bing Maps tools. Alongside the visual overhaul, it’s added a series of user-created applications, the most useful of which is a taxi fare calculator.
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Microsoft may have nabbed a search partnership with Yahoo in the U.S. and beyond, but in Japan Google is the chosen one. Assuming the deal is allowed to go through, a prospect Microsoft seems none too happy about.
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This week saw Microsoft roll out an upgrade to Bing which brings social networking updates and trends to the fore. While Google this week spent its time mimicking Bing. Which drew criticism from Google users and taunts from Microsoft execs.
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Look out Google, Bing now lets you search a state according to different health criteria.  You can choose where to live based on the health statistics of certain areas.  For instance Bing lets you view the parts of your state that have the highest rates of obesity or suicide.  There are several other factors to choose from.
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Microsoft is ending the Bing Cashback program after two years as it hadn’t seen the “broad adoption” the company had hoped for.
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Google might still be top dog when it comes to search, but Microsoft is certainly in the game with Bing. Maps and Shopping have recently both been updated, the first with new images, the second with social networking integration.
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There’s now no doubting that Microsoft is a strong competitor in the search market. Sure, Google, still rules all-comers, enjoying 65 percent of the market, but Microsoft is on the march – a slow but sure march – upwards. And Bing is still evolving, with Shopping being the latest section of the site to get a feature-packed makeover.
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Microsoft has confirmed it will not be altering its policy of compliance with Chinese government demands to censor search results from Bing. That’s prompted debate about whether the benefits of playing by the rules are worthwhile.
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Bing continues to go from strength to strength, with Microsoft finally having a decent and robust search engine able to compete with Google. But even the best can be improved upon, so Microsoft is preparing to unleash a number of new features and changes to the user interface in a spring refresh.
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