How is Windows 8 doing so far? Not too bad, thank you very much, at least according to Microsoft.
A few weeks after Windows 8 launched it was reported that sales were disappointing. This came via Microsoft blogger Paul Thurrott, who quoted one of his “most trusted sources” at the company as stating initial sales were “well below Microsoft’s internal projections.” This claim seems to have been accepted blindly by the tech press, but with no hard numbers to back it up a liberal pinch of salt definitely needed to be applied.
That same pinch of salt has to be applied to the latest statement over how well Windows 8 is doing, because it comes directly from Microsoft. More accurately it comes from Microsoft’s Chief Marketing Officer and Chief Financial Officer, Tami Reller, who, during an interview with the Official Windows Blog (via TechRadar), said:
More than 60 million licenses sold is on par with the record setting pace we saw with Windows 7.”
Let’s be clear here, 60 million licenses is a great number to have sold at this point in the life of Windows 8. It is indeed on a par with Windows 7, and that suggests people are at least giving Microsoft’s latest operating system a chance to impress them. Or they were going to buy a new PC anyway, so they picked up one with Windows 8 on it because, well, why not?
However, it should be noted that every single one of those licenses were sold during the period when the aggressive discount was being offered. This discount, which saw Windows 8 available to buy for $39.99 instead of $199.99, has now ended. It remains to be seen if the adoption rate continues at the same pace when Windows 8 is only available either at full price or as part of a brand new system.
Elsewhere in the interview Reller stated that the number of apps available for Windows 8 has quadrupled since launch, and that 100 million were downloaded in the first 60 days of the OS being available.