Windows 8 is doing… OK, actually

February 8, 2013

How is Windows 8 doing so far? Not too bad, thank you very much, at least according to Microsoft.

A few weeks after Windows 8 launched it was reported that sales were disappointing. This came via Microsoft blogger Paul Thurrott, who quoted one of his “most trusted sources” at the company as stating initial sales were “well below Microsoft’s internal projections.” This claim seems to have been accepted blindly by the tech press, but with no hard numbers to back it up a liberal pinch of salt definitely needed to be applied.

That same pinch of salt has to be applied to the latest statement over how well Windows 8 is doing, because it comes directly from Microsoft. More accurately it comes from Microsoft’s Chief Marketing Officer and Chief Financial Officer, Tami Reller, who, during an interview with the Official Windows Blog (via TechRadar), said:

More than 60 million licenses sold is on par with the record setting pace we saw with Windows 7.”

Let’s be clear here, 60 million licenses is a great number to have sold at this point in the life of Windows 8. It is indeed on a par with Windows 7, and that suggests people are at least giving Microsoft’s latest operating system a chance to impress them. Or they were going to buy a new PC anyway, so they picked up one with Windows 8 on it because, well, why not?

However, it should be noted that every single one of those licenses were sold during the period when the aggressive discount was being offered. This discount, which saw Windows 8 available to buy for $39.99 instead of $199.99, has now ended. It remains to be seen if the adoption rate continues at the same pace when Windows 8 is only available either at full price or as part of a brand new system.

Elsewhere in the interview Reller stated that the number of apps available for Windows 8 has quadrupled since launch, and that 100 million were downloaded in the first 60 days of the OS being available.

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7 Responses to “Windows 8 is doing… OK, actually”

  1. Frank Waldron:

    Extremely optimistic and extremely misleading article. In reality the actual share of computers actively using Windows 8 in the real world is lagging behind the unimpressive rate that Vista had when it first came out, and well below that of Windows 7. The figure 60 million means little, it can also include unsold stock sitting in warehouses, returned stock where customers hated 8 and returned it to stores, or as yet unused licenses purchased in bulk by manufacturers. The real story is that Windows 8 is in serious trouble, and they are already testing out a Windows 9 in a hurried attempt to rectify this failure.

  2. ilev:

    60 million licences are NOT 60 million users. Far fro it. There are about -30 million Windows 8 users. 30%, about 10 million, installed “skip the metro screen” applications.

  3. Peter T.:

    I agree. I’d love to see numbers on activations. As well, just because a person is using W8 does not mean that they are happily using W8. Many will be forced to use it albeit that they hate it!

  4. Buddy J.:

    What would you expect MS to say, that it is blowing up monitors like Windows 95 was doing when it first came on the market?

  5. Brock:

    I feel like Windows 8 sales will be spread more evenly over a greater period of time. There isn’t a pressing need to buy it, but the XP machines aren’t getting any younger.

  6. kristi:

    “60 million licences are NOT 60 million users.” It’s still money in their pockets, also, commercial licenses are usually more expensive than buying the product for a single user. Also, it seems that this site and it’s users has a vendetta against microsoft for some reason, I thought this sort of “microsoft is the evilist evil evil thing” thinking stopped a few years back…

  7. No one cares about Microsoft any more:

    “I thought this sort of “microsoft is the evilist evil evil thing” thinking stopped a few years back…”

    microsoft is a toxic organisation; it is the very epitome of an abusive monopoly. The good news is that it has been rendered irrelevant by the relentless march of technology, and its impending demise is a little closer with the passing of each day.

    When microsoft are finally gone they won’t be missed in the slightest.

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