Wow. The BBC has signaled its lack of faith in Microsoft’s latest operating systems by refusing to develop apps compatible with the new Windows 8 or Windows Phone 8. The BBC has a variety of apps for iOS, Mac OS X and Android devices and is still developing and updating those apps. It even has apps for Xbox 360 but won’t for Windows 8.
"The Android and Apple platforms account for approximately 75% of the UK smartphone market. Apps are costly to develop and maintain and, as a publicly funded organisation, we have to prioritise our development around the areas and platforms where we will achieve the greatest reach of users at the lowest cost."
So it appears that market share is the deciding factor in the BBCs decision. That reasoning is supported by the BBC’s statement that it doesn’t have any plans to develop apps for the new BlackBerry operating system BB10. On the other hand, Windows Phone Central has pointed out that the BBC was quick to develop an app for the iPhone back before the iPhone was a hit so why is it “snubbing” Windows 8 devices?
While Windows 7 and Windows XP have over 84 percent of the computer operating system market, Windows 8 has just 1.77 percent according to CNET. That was considered a big gain last month. Back in December Computer World reported that Windows Phone 8 was less than three percent of the mobile phone market.
As it is, WinBeta and The Register are reporting that Microsoft has gone from 93 percent market share of consumer devices down to 20 percent. That fall was calculated by Goldman Sachs taking into account the decrease in PCs and the rise of tablets and smartphones. Android is actually the market leader these days with 42 percent of all devices sporting this OS and Apple is right behind with 24 percent. Microsoft, once the leader, has now fallen to third.
With Microsoft’s loss of overall market share over the last 10 years and the poor adoption rate of Windows 8 and Windows Phone 8, it isn’t too surprising that the BBC has chosen to focus its attention and money on Android and Apple apps. The company can reach the majority of the world by concentrating on just those two operating systems.
You really can’t blame the BBC for going where the market is.