Those consumers wishing to upgrade to Windows 8 need only put $39.99 aside in order to do so, which should up the early adoption rate by quite a margin.
Windows 8 is set to be released in a few months time. No one outside of Microsoft is quite sure when, but this side of 2013 is absolutely guaranteed. Until then us Windows users who haven’t yet turned to the dark side and bought a Mac will continue using XP, Vista, or Windows 7 quite merrily. And then possibly upgrade to the new radically-altered Windows 8 when it finally drops.
Doing so will only cost $39.99, as announced by Microsoft in a Windows Blog blog post by Brandon LeBlanc. From the day Windows 8 is available to the general public until Jan. 31, 2013, anyone currently running XP, Vista, or Windows 7 on their machine will be able to upgrade to Windows 8 Pro for that low price. As long as their machine is capable, of course.
The Windows 8 Upgrade Assistant will check whether your machine is indeed capable of running Windows 8. If it is then you can proceed. Windows 7 users will be able to move everything with them to Windows 8, while Vista and XP users will have to leave some things behind in the transition to the new operating system.
The $39.99 asking price will buy you a Windows 8 download which can then be installed straight away or stored on a bootable USB or DVD for back-up purposes. A packaged DVD version of this upgrade will also be available in stores for $69.99. This promotion will run in 131 markets, which means a lot of people will be able to take advantage of it. The only question left to ponder is whether you actually want to or not.
This is much cheaper than the price Microsoft charged for upgrades to Windows 7 during a similar promotion after its launch. The reasoning is very simple: create an immediate Windows 8 userbase, grab a high number of early-adopters to tempt the media with, and get people populating the app-driven Windows Store.