Microsoft satisfaction rating hits new high
Microsoft may be having mixed fortunes at the moment but its customers are very satisfied ones. More satisfied, in fact, than ever before.
Microsoft has hit a new high in terms of customer satisfaction, according to the American Customer Satisfaction Index. The ACSI is a survey of American consumers which tracks how satisfied they are with particular companies, services, and products.
The latest results show Microsoft with a new high (since the survey began in 2006) of 78 out of a possible 100. The company has improved every year for the past three years, claiming back a few percentage points at a time.
According to PC World, Director of ACSI, David VanAmburg, said:
Microsoft’s continued improvement over the last three years suggests that we’re out of the Vista phenomenon. Microsoft is just keeping pace with a growing sense of satisfaction in software. Software has generally gotten easier to use over the years, and has had fewer glitches. Gone are the days when software would come out, followed immediately by patches. We don’t see that as much now.
In my opinion VanAmburg is somewhat downplaying the significance of this result. Sure, Microsoft is now running at around the same level as the software market as a whole, with just one point separating them. But Microsoft has fought back from a low point of 69/100 in 2008 to a new high of 78/100 just three years later. Through the same period of time software as a whole stayed pretty consistent.
It’s no coincidence that 2008 was the year of Vista in many ways, when a lot of people will have upgraded to the OS only to be rather disheartened with what they found. The fact that Microsoft in 2011 can boast a much-improved level of customer satisfaction is testament to the success of Windows 7, which has performed much better from day one than its predecessor.
Here’s hoping the trend continues and that Microsoft is celebrating another new high in 2012.
June 5th, 2011
To the Brady Bunch Theme…(sort of)
Let me tell you all a story ’bout Windows ME
Which was much worse than the previous one
It was designed that way, for a purpose
(to boost sales of XP)
Then 10 years later, along comes vista
It was programed in much the same way
People fell for it, and then bought 7
Should have stayed with XP.
There’s a reason Windows Vista has been called variations of Windows ME version 2.0. Only with Vista & 7, they’ve made it nearly impossible to go back to XP. Through some trial and error though I was able to install XP Pro on a PC that had 7 pre-installed. It wasn’t easy, and I fear sooner or later microscam will find a way to prevent it completely.
There was a lawsuit against apple claiming they “bricked” an early generation of the liephone intentionally to boost sales of the next one. Microsoft did basically the same thing. They flooded the PC market with an unstable worthless piece of crap, then released 7 soon after. Instead of the class action apple got, microscam gets high praise. How many times will people fall for this shady marketing technique? Does everyone hear banjos, and MS fanboys squealing like pigs everytime they release a new OS?