First Windows Phone 7 ad revealed

The Revolution is coming… apparently. And it’s taken the form of Windows Phone 7. Hell yeah.

Windows Phone 7 is almost upon us. Microsoft’s last real hope of securing its mobile future has already been released to manufacturing, and the marketing blitz surrounding its launch and first few months on sale is beginning.

Judging by the first Windows Phone 7 ad to show itself, that beginning is a humble one. Because there really isn’t much to it. A shimmering desert scene, a vague black shape moving towards the camera, and the revelation that rather than Peter O’Toole in Lawrence of Arabia, this is actually a Windows Phone 7 device in its full glory.

Or rather it’s an unbranded Windows Phone 7 handset which is only present to give the mobile operating system something to inhabit.

Hmm. I’m not impressed and I doubt you are either. “The Revolution is coming” is a cheesy, vague slogan if ever I’ve heard it. And come to mention it I think I have heard it before many times. Though not in relation to a mobile operating system, granted. And where is the meat in the pie, the filling in the sandwich? All we get is a brief view of what Windows Phone 7 looks like. I wanted more, somehow.

To be fair to Microsoft this is just the first Windows Phone 7 ad, and it’s not even a full one designed for mainstream audiences. Instead it was shown at a screening of Lawrence of Arabia at the Secret Cinema in London. Hence the nostalgic nod to that classic film. I doubt this will ever make it to TV, in the U.K. or otherwise.

“The Revolution is coming” may remain though, and if it does it signals a distinct lack of creativity and originality. Which are two assets Windows Phone 7 is surely going to need if it’s to succeed.

If this is what $400 million buys you then Microsoft may as well burn the rest of the money it has sitting in the bank.

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