Google not concerned by Bing – Schmidt dismisses Microsoft search
Google recently rolled out its new search engine. Named Bing, which many people are inferring stands for ‘But It’s Not Google’, it’s Microsoft’s best effort in the online search sector yet, although that really isn’t saying too much. So what does Google, the market leader, think of Bing? Not much by the sounds of it.
The executive committee at Google is thought to have taken an in-depth look at Bing yesterday (June 9) but what they think is unlikely to ever be made public. Luckily for us, Google’s CEO Eric Schmidt is no shrinking violet and even before the official review of its new competition he made clear what he thought of Bing.
In an interview with Liz Clamen for the Fox Business Network, Schmidt was asked his opinion on Bing, how he thinks it would impact on what Google does, and what he thinks of the $100 million budget Microsoft has set aside to promote the search engine. According to Paid Content, he said:
The fact of the matter is we’re spending all of our time on exactly what we’ve always done, which is innovation. I don’t think Bing’s arrival has changed what we’re doing.
It’s not the first entry for Microsoft. They do this about once a year. From Bing’s perspective they have a bunch of new ideas and there are some things that are missing. We think search is about comprehensiveness, freshness, scale and size for what we do. It’s difficult for them to copy that.
You earn (share). You don’t buy it with ads, you earn it and you earn it customer by customer, search by search, answer by answer.
Schmidt clearly isn’t one to beat around the bush. In essence he is saying that Bing means absolutely nothing to Google, it won’t change what Google does, and the promotion push is a waste of money. All of which will, I’m sure, delight the executives at Microsoft who feel Bing is a search product capable of biting into Google’s huge market share. Which it did for all of one day.
The problem for Microsoft, and Yahoo! along with it, is that Google IS online search. We no longer search for something on the Internet, we Google it. How can any company hope to compete with brand awareness on that scale?
Bing is good, at least in my opinion. But it’s not Google, and that is the problem. If we were all looking for a search engine to replace Google than Bing would be as good an option as any, but we’re not because Google still does the best job possible.
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