The Worldwide Developer Conference (WWDC) began today in San Francisco. This annual Apple love-in sees Steve Jobs and co. make their high-profile announcements about new hardware and software. Most of us couldn’t give two hoots, but the Apple fanboys lap it up every single year. But this year saw my ears pricked by one of the tactics used during a keynote speech – some good old-fashioned Microsoft bashing.
I’m sure some people hate the battle that continues to rage between Microsoft and Apple. They hate reading about it, hearing about, seeing the adverts directed at each other, and on and on. But I love it. There’s just something so base, so in-built in our genes to argue about who is best that I can’t get enough. Maybe it’s because I’m a gamer and have been brought up watching endless console wars.
During a keynote speech at the WWDC today, Apple’s Bertrand Serlet unveiled Snow Leopard, the next version of Mac OS X, Apple’s own operating system. In between pronouncements about how Snow Leopard is going to change the world – it won’t, it’ll be deathly dull as usual – Serlet took the opportunity in front of a friendly crowd to take pot shots at Microsoft and the next version of its operating system, Windows 7.
According to Engadget, Serlet began by proclaiming “what a sharp contrast with Vista our OS is,” before continuing “what a big hole Microsoft has dug,” and ” they’re trying to get out of it with Windows 7.” He then continued the ill-informed barrage of baloney by insisting Windows 7 has “even more complexity” than Vista because it’s based on the “same old tech as Vista.”
Apple is of course going to make reference to Microsoft because the two are the main competition in the computer and operating system market. But I can’t help wondering how sensible it is to bash Windows 7 when most casual and unbiased observers are singing its praises ahead of release later this year.
I can only assume Apple is worried that Snow Leopard is going to get blown out of the water by Windows 7 and so wanted to get the digs in early. Apple should maybe remember the size of market share Microsoft enjoys; the fanboys may love Apple to bits but the majority of the mainstream are Microsoft all the way.