Apple bashes Microsoft and Windows 7 at WWDC 2009

June 9, 2009

Apple bashes Microsoft and Windows 7 at WWDC 2009The Worldwide Developer Conference (WWDC) began today in San Francisco. This annual Apple love-in sees Steve Jobs and co. make their high-profile announcements about new hardware and software. Most of us couldn’t give two hoots, but the Apple fanboys lap it up every single year. But this year saw my ears pricked by one of the tactics used during a keynote speech – some good old-fashioned Microsoft bashing.

I’m sure some people hate the battle that continues to rage between Microsoft and Apple. They hate reading about it, hearing about, seeing the adverts directed at each other, and on and on. But I love it. There’s just something so base, so in-built in our genes to argue about who is best that I can’t get enough. Maybe it’s because I’m a gamer and have been brought up watching endless console wars.

During a keynote speech at the WWDC today, Apple’s Bertrand Serlet unveiled Snow Leopard, the next version of Mac OS X, Apple’s own operating system. In between pronouncements about how Snow Leopard is going to change the world – it won’t, it’ll be deathly dull as usual – Serlet took the opportunity in front of a friendly crowd to take pot shots at Microsoft and the next version of its operating system, Windows 7.

According to Engadget, Serlet began by proclaiming “what a sharp contrast with Vista our OS is,” before continuing “what a big hole Microsoft has dug,” and ” they’re trying to get out of it with Windows 7.” He then continued the ill-informed barrage of baloney by insisting Windows 7 has “even more complexity” than Vista because it’s based on the “same old tech as Vista.”

Apple is of course going to make reference to Microsoft because the two are the main competition in the computer and operating system market. But I can’t help wondering how sensible it is to bash Windows 7 when most casual and unbiased observers are singing its praises ahead of release later this year.

I can only assume Apple is worried that Snow Leopard is going to get blown out of the water by Windows 7 and so wanted to get the digs in early. Apple should maybe remember the size of market share Microsoft enjoys; the fanboys may love Apple to bits but the majority of the mainstream are Microsoft all the way.

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7 Responses to “Apple bashes Microsoft and Windows 7 at WWDC 2009”

  1. Matt:

    Dave…. just seems like you are scared. Did you actually watch the keynote? Do you actually realize all of the refinements and improvements that are coming with Snow Leopard? Microsoft has absolutely nothing that can compete. It takes to long to explain in a blog reply… why don’t you just watch the keynote with an open mind and realize that OS X easily surpasses Windows XP, Vista or 7.

  2. Hugh:

    “Maybe it’s because I’m a gamer and have been brought up watching endless console wars.”

    It seems that playing all those games hasn’t done your cognitive faculties any good – it would seem to be quite the converse, in fact.

    ‘According to Engadget, Serlet began by proclaiming “what a sharp contrast with Vista our OS is,” [...]‘

    Actually any OS that works is in sharp contrast with Vista.

    ‘He then continued the ill-informed barrage of baloney by insisting Windows 7 has “even more complexity” than Vista because it’s based on the “same old tech as Vista.”’

    Are you disputing that Windows 7 is Vista re-visited? Do you believe that MS wrote Windows 7 from the ground up? Do you think that MS have had a change of heart, and no longer want to foist DRM on their customers? Is the festering sore of insecurity still hidden under the dirty UAC band-aid? Are you aware of the difficulties posed for Microsoft’s programmers by the bloated, convoluted and kludgy code with which they have to deal? (For that matter, have you ever written any code yourself, or is your technical expertise limited to manipulating a joystick?)

    “But I can’t help wondering how sensible it is to bash Windows 7 when most casual and unbiased observers are singing its praises ahead of release later this year.”

    Assuming that Windows 7 works, what is the value proposition? What is compelling about it?

    “I can only assume Apple is worried that Snow Leopard is going to get blown out of the water by Windows 7″

    No one is really worried about anything Microsoft does these days, least of all Apple. Redmond, on the other hand, seems quite rattled. MS are slowly but surely losing share in the OS market. More significantly, they are losing the browser war, and hence the ability to subvert web standards. If you want to do business as an abusive monopoly, you are in the same position as a despotic dictator: you must retain an iron grip, because if you start to slip, you can fall very quickly indeed – and all the enemies you have accumulated over the years will be watching and waiting.

  3. lock_down:

    Like with every Windows OS, there is just a brittleness to it; the feeling that it could collapse at any minute….and Windows 7 beta feels no different.

    I’m fairly sure that Windows 7 will blow Snow Leopard out of the water, but pity the fools who’ll choose to use Windows 7.

    After 3 years using OS X, how anyone can use Windows is simply beyond me.

  4. Simon:

    Anyone who claims to be interested in technology–not just Apple “fanboys” and “fangirls”–should be interested in what Apple is doing. Even everyone at Microsoft is paying close attention and taking Apple seriously. There’s no reason why you shouldn’t be, too.

  5. Jake:

    Do any of the commenters above actually use Windows? I doubt it. 7 is awesome… I’ve been running it since the beta, and never had any crashes or BSODs.

    Just thought a non apple-fanboy should have a say too =P

  6. Aquaadverse:

    The OS is just a platform for running programs. if you are getting BSODs and virus infections it’s self inflicted.

    Microsoft has no reason to worry about Apple unless they decide to push into the server room. Losing 15% of OEM consumer licensing money isn’t going to get people doing handsprings in Redmond, but it won’t get them making a noose either.

    The current Mac ads running in the States keep hammering the BSOD and virus line which is pretty weak as a comeback to the current MS ones that stress superior choice and cost.

    Dropping prices across the board is a pretty big deal for Apple. Margin is hard coded into the fruit.

  7. Michael:

    I have been using Mac OS-X leopard for about 6 months there id no way I would go back to any windows OS

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