Microsoft “failed to communicate” Vista’s value
By Jonathan Schlaffer
While the bashing of Vista and parent company Microsoft continue over the whole “Vista capable” debacle it seem another issue has arisen. Even before Vista was out of the gate and way back in 2005, the operating system was already in trouble.
Before emails started being circulated around about HP or Intel and how some of Vista’s features would be made or broken by low end hardware there was a concern that Microsoft had failed Vista.
According to PCWorld, Walt Mossberg of the Wall Street Journal said way back when,
You also won’t have to worry about Vista if you buy one of Apple Computer’s Macintosh computers, which don’t run Windows. Every mainstream consumer doing typical tasks should consider the Mac. Its operating system, called Tiger, is better and much more secure than Windows XP, and already contains most of the key features promised for Vista.
That statement and link to the article was circulated around Redmond until Richard Russel, a development manager on Vista saw it. He said that the company had failed to convey the value Vista provided consumers.
If you’ve been living under a rock for the past year, Microsoft is still working on that. In fact it could be said that Vista has been all but forgotten by the community and to some degree by Microsoft. The objective is now sweeping Vista under the rug and getting Windows 7 out the door.
It still may yet fail to convey the value of Windows 7. The company doesn’t even try to hide the fact that the new taskbar was essentially ripped from Mac OSX. Lawsuit anyone?
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Stumble It!

November 21st, 2008
Sometimes when you get big and rich and powerful, people (i.e. your ad people) stop being able to tell you the truth.
Microsoft has repeatedly demonstrated that it has an inherent lack of understanding for marketing and PR. Until it can find someone to be honest with them (and whom they can believe), this deficiency will persist.
November 24th, 2008
“The objective is now sweeping Vista under the rug and getting Windows 7 out the door.”
So would it be correct to say that “the wow stops now” ?